Neue Luxury is a global dialogue on luxury in the 21st century.

Superblue and BMW i present No One is an Island, a collaboration between the art group Random International and choreographer Wayne McGregor and his company.

The Concours of Elegance – famed for gathering together the rarest cars ever created – will showcase some of the world’s finest Ferraris at Hampton Court Palace in this year’s ‘Main Concours’ display.

McLaren Automotive has announced the Australian arrival of its first ever High-Performance Hybrid (HPH) supercar, the McLaren Artura. The distillation of more than half-a-century of McLaren’s racing and road car expertise and experience, the all-new Artura.

Luxury supercar maker McLaren Automotive premieres the McLaren Elva Gulf Theme by MSO, a celebration of the renewed relationship between McLaren and the Gulf Oil brand and another example of how designs from McLaren’s racing history are inspiring the brand’s modern-day customers.

On the wings of a wind that blows ever-stronger, the Huayra R is released to express its full character in total freedom. Pure, passionate, mighty and captivating. It knows no limits. The new track-focused Hypercar from Pagani combines the highest level of automotive engineering and aerodynamic know-how with unprecedented aesthetic sensitivity.

The all-new McLaren Artura has been revealed, marking the beginning of both a new chapter for the pioneering luxury supercar company and a new era in supercar technology and performance.

McLaren Automotive announces the local arrival of the highly anticipated McLaren 765LT. The latest in a line of ‘Longtail’ McLarens, the 765LT is lighter, more powerful and with even higher levels of performance.

Commissioned by a discerning European client, the latest offering in Ferrari’s line of unique coachbuilt one-off models is a vibrant evocation of the values that define Ferrari in relation to GT racing: a car that is equally at ease on the road as it is hitting the apex on the track in the hands of a true gentleman driver.

Maserati enters the new Era with MC20, the new super sports car that combines performance, sportiness and luxury in the unique Maserati style. MC20 was presented to the world in Modena on 9 September during the “MMXX: Time to be audacious” event.

Take the Best that Exists and Make it Better. Since these words were spoken by the marque's co-founder, Sir Henry Royce, Rolls-Royce has experienced evolutionary change, from the creator of the Best Car in the World, to the world’s leading House of Luxury.

Ferrari Australasia has unveiled the Ferrari Roma for the first time in Sydney, Australia with a series of intimate, invitation-only appointments at the Ferrari Sydney and North Shore dealerships.

When developing the latest generation of pinnacle luxury products, Rolls-Royce’s Bespoke Collective of designers, engineers and craftspeople demanded the freedom to create products on their own terms: to continue defining true luxury without expecting a single component to deliver an experience it was not intended to.

As we move into the 2020’s, Rolls-Royce embodies the spirit of the roaring twenties by introducing its first Collection Car of the new decade. The Dawn Silver Bullet Collection is an ode to decadence, to frivolity, to heady heydays and irreverent past times.

Over two years ago, under a cloak of secrecy, Whispers was launched to a select group of globally distributed clients. A test-phase followed and after garnering a positive response, Rolls-Royce continued to evolve and adapt Whispers in close collaboration with its users.

Turkish-born, Los Angeles-based media artist Refik Anadol has created a unique work of digital art for Muse, The Rolls-Royce Art Programme, using data sets relating to the colour of every Rolls-Royce motor car created at the Home of Rolls-Royce in Goodwood, England, over the last 10 years.

An enchanting new Rolls-Royce Phantom has been commissioned by a Stockholm-based entrepreneur with an extraordinary passion for flowers. The patron, with a wife and two of four children named after flowers, challenged the Rolls-Royce Bespoke Collective comprising designers, craftspeople and engineers, to envision a car that immerses its occupants in a beguiling floral scene.

Rolls-Royce Motor Cars has showcased the full lineup of the marque’s permanent Bespoke Black Badge family for the first time in China, with the debut of its newest and final member, Black Badge Cullinan — the darkest and most urban statement of Black Badge yet.

Rolls-Royce Motors Cars proudly announces the new vision of its Art Programme, entitled Muse. Muse will build on art engagements and commissions that have involved seminal figures in contemporary art since the Art Programme’s foundation in 2014. It will connect patrons and the public to today’s thriving art world via bespoke programmes and publications that provide coveted glimpses into artists’ exceptional ways of seeing and thinking.

In March 2016 Rolls-Royce Motor Cars presented Black Badge; a permanent Bespoke family of motor cars that respond to the taste patterns of the marque’s most daring and disruptive clients.

McLaren Automotive has unveiled its most accomplished convertible supercar, the new 720S Spider, in Australia.

Aston Martin’s next step into the mid-engined hypercar market has been confirmed with the release of the first official details of Project ‘003’. Project ‘003’ is the third hypercar to be developed by Aston Martin following the Aston Martin Valkyrie and Valkyrie AMR Pro (formerly ‘001’ and ‘002’), 003 has its DNA deeply rooted in concepts and technology currently being developed for those revolutionary road and track-only machines.

The Maserati Winter Experience set off in spectacular style with the Snow Polo World Cup in St. Moritz, of which Maserati is Team Sponsor and Official Car. The Winter activities of the Trident brand include events, test drives and displays in the most glamorous winter resorts: St. Moritz, Kitzbühel, Ortisei and Selva in the Dolomites, Baqueira and Andorra in the Pyrenees.

McLaren Automotive have released the first images and details of the third new model in its £1.2bn Track25 business plan—the McLaren 600LT Spider. The fifth car to carry the Longtail name, the new convertible fully embodies the McLaren Longtail philosophy of increased power, reduced weight, optimised aerodynamics, track-focused dynamics and limited availability.

The Rolls-Royce Art Program commissioned artist and visionary photographer Dan Holdsworth to create Acceleration Structures. Acceleration Structures explores Europe’s most sublime but inhospitable landscapes in radically new ways through advanced technology, underpinned by scientific research and personal endeavour.

Aston Martin has made a significant and symbolic stride towards the luxury brand’s first SUV—now officially confirmed as being named DBX—with the first development prototype being put through its paces along a demanding Welsh Rally stage in the hands of the company’s Chief Engineer, Matt Becker. 

UK luxury carmaker Aston Martin—best known for appearing in the James Bond films—has announced plans to float on the London Stock Exchange. Luxury carmaker Aston Martin plans to float on the London Stock Exchange, completing a turnaround for the once perennially loss-making company that could now be valued at up to STG5 billion ($A8.8 billion).

Two of the world’s most esteemed houses of luxury have joined forces to create one unique objet d’art, for one discerning patron. Rolls-Royce Motor Cars and Fabergé proudly announce the ‘Spirit of Ecstasy’ Fabergé Egg.

In the rarefied world of prestige and bespoke cars, luxury is a term used to describe the opportunity to create an incredibly personalised object d’art. A playground where discerning clients and engaged designers discard standard specifications in favour of a world of limitless possibilities, personal expression and the fulfilment of dreams.

Heralding a new era for the marque, the Rolls-Royce Cullinan is the first SUV in the Rolls-Royce bloodline, responding to the demands and desires of a growing luxury clientele. “Our answer to the visionaries, adventurers, explorers and those who believe in the supremacy of liberty is the Rolls-Royce Cullinan.” Comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars.

Robert Melville admits to obsessively drawing cars when he was a boy. He still does, though today it’s as design director at McLaren Automotive. Melville embodies the mindset and drive that has defined McLaren since Bruce McLaren set up his Formula One team in 1963.

McLaren Special Operations, the bespoke division of McLaren Automotive, has announced the creation of the MSO Carbon Series LT. Strictly limited to 25 units globally—all already sold—and based on the 675LT Spider, the Carbon Series LT has been produced in response to requests from McLaren customers captivated by the visual carbon fibre bodied McLaren P1™ displayed recently at the International Geneva Motor Show. 

In a spectacular event at London’s Roundhouse, the Rolls-Royce VISION NEXT 100 was presented today. Codenamed 103EX, it is the marque’s first ever pure ‘Vision Vehicle,’ defining the future of luxury mobility. The Rolls-Royce VISION NEXT 100 presents an intriguing and aesthetically dynamic vision of the future of luxury mobility—a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a ‘Grand Sanctuary’ for its occupants.

In response to a diversifying and increasingly demanding client base, Rolls-Royce have created Black Badge: A new Rolls-Royce that defies convention with customised details, dark features and the finest of Rolls-Royce technology and advancements.

Flavio Manzoni imbues every conversation with candour and passion, his sentences scattered with literary quotes and references to works of art and architecture. According to the self-taught designer, great automotive design is achieved by cross-fertilising disparate disciplines and appreciating intuition and serendipity throughout the process.

On Wednesday 24 May 2017, Rolls-Royce Motor Cars launched its largest Motor Cars showroom in the Asia Pacific region (outside of mainland China) in Melbourne, Australia. To celebrate the occasion, the avant-garde ‘Dawn—Inspired by Fashion’ super-luxury Drophead Coupé was unveiled.

Since its debut in 1925, a Rolls-Royce Phantom has stood as witness to history’s most defining moments, from treaty signings to occasions of state and events that have defined the world we live in today. To celebrate its 92 years as one of the most celebrated luxury items, Rolls-Royce is holding an exhibition, The Great Eight Phantoms, to be held at the end of July in Mayfair, London.

Blink. You just missed it. At an impressive 0-100km/h in 2.9 seconds, and 0-200km/h in 7.8 seconds, with a maximum speed of 341km/h, it is a rare experience to catch more than a glimpse of the McLaren 720S. At the recent launch of the supercar in Melbourne, we were able to admire the beauty on display as it calmly slept.

Ninety-two years in the making, Rolls-Royce’s ‘tireless pursuit of perfection’ is visible in the newly unveiled eighth generation of Phantom. Heralding a new pathway in the global luxury industry, Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, said the new Phantom “Is a creation of great beauty and power, a dominant symbol of wealth and human achievement. It is an icon and an artwork that embraces the personal desires of each of our individual customers.”

There have been many iterations of Aston Martin's venerable Vantage sports car, but none quite like this. The Vantage AMR Pro is the first of a new generation of models designed and developed in response to insatiable demand from the wealthiest of Aston Martin's clients. They are willing to pay for exclusivity, yet also very much want a purebred Aston Martin.

We glide to a silent stop outside an innocuous looking workshop on the banks of Lake Zürich in Switzerland. Our driver opens the elegant, rear-hinged back door of the Rolls-Royce Phantom and we step out and take a moment to acknowledge our picturesque lakeside surrounds. A gate to the building swings wide and our senses are assaulted with the unmistakable smells of high-end boat-building, a mix of expensive wood shavings, epoxy and varnish. But, like the maker of the car we've borrowed for the day, this is no ordinary manufacturer. We're at the headquarters of Pedrazzini.

Aston Martin launched the much anticipated Vantage and the DB11 Volante to the Australian market ahead of the Formula 1® 2018 Rolex Australian Grand Prix. The luxury English marque are proud to release the two extraordinary models into the Australian market after experiencing strong sales in 2017. Marek Reichman, Aston Martin’s Vice President and Chief Creative Officer, alongside Simon Sproule, the Vice President and Chief Marketing Officer, and Patrik Nilsson, President of Aston Martin in Asia Pacific, were all in Melbourne to celebrate the releases.

Can a mere machine have soul? Can an inanimate, man-made object such as a car be described as sensuous? Before you answer those questions, picture what the constituent raw materials of a car would look like piled up on the ground in front of you: large sheets of shiny metal, some rubber, glass, plastic, lots of wire and a few cow hides. Now feast your eyes on what a car manufacturer such as Aston Martin can create with these materials to work from, the inarguably gorgeous DB11 V8 Coupe.

The well dressed, elderly man sitting opposite was none other than J.M. Fangio, a quietly spoken gent who not only survived the most dangerous era of racing but debuted at an age when many were retiring and then went on to win five world championships. For more than half a century after his retirement, Fangio maintained the greatest winning percentage in Formula One history.

Amid the white noise of reality TV and the whining clamour of the wannabe celebrity, it’s startling to find someone with actual accomplishments who prefers to remain anonymous. This is not a new phenomenon, of course. In fact, it was once admired and aspired to. It was called ‘cool’.

Four thousand cars, a tiny number in automotive terms, is McLaren Automotive’s goal. Established in 2010, the marque is evidently still in its infancy. The F1—the fastest naturally aspirated production car to ever be built and one that still remains a global automotive supercar icon since its inception in 1992—remains a persuasive element at the heart of McLaren’s brand identity.